TRÉ CARDEN ✹III
Tré Carden is a creative leader based in Austin San Diego pretty much wherever. He specializes in art direction, UX direction, mentoring, visual identity design, information design, packaging design, sonic branding design, sound design, and experiential design.
Direction
Building Brands
For the past decade, I’ve been at the forefront of crafting bold, future-focused visual identities. From inception to execution, I’ve taken brands from zero to market, keeping story at the center. My approach centers on creating brands that lead with heart—built to capture attention, inspire loyalty, and spark conversations.
I led the UX strategy for an AI-powered app designed to provide a secure, judgment-free environment for users to access accurate sexual health information and ask sensitive questions.
Our approach emphasized accessibility and user trust, creating a vast library of resources and intuitive AI-driven support. Check out all our wireframes here, or see the App Store screenshots below for a sample.
DESIGN SYSTEMS After developing the visual branding, I led a team of over 10 to create an extensive UX design system across three websites. This system laid the foundation for a consistent user experience and was later expanded to integrate seamlessly with our digital ad platforms, making sure our customers feel familiarity no matter what avenue they take to find the brand.
UX Direction
BRAND GUIDES With nothing but a successfully funded IndieGoGo campaign, I crafted the Giddy brand, customizing every letter of the logo and establishing its visual identity in 2019. As the company expanded to a valuation of over $300mm, and a team of over 100, I ensured the cohesive application of this visual language across every aspect of the brand, driving its growth and recognition in the market.
See a sample of the brand guides →
I’ve built dozens of visual brands from the ground up over the last decade. Experience in lifestyle brands and consumer packaged goods; strategizing marketing and ad campaigns; and leading cross-collaboration with product, advertising, marketing, data, development, video, and photo teams teams to hone a brand’s story. See a case study below
